About KumKum


This coveted Swedish jewelry label was born in 1996 and registered as an international trademark.

Today, it's a brand desired and loved by world's most stylish women and worn by celebrity fans as Hollywood actresses Anne Hathaway, Sofia Vergara, Emma Roberts, Emma Watson, Isabel Lucas, Jennifer Morrison, Marisa Tomei, Julie Bowen, Daniella Panabaker and TV actress/Singer Selena Gomez and personality Kelly Osbourn.

The brand is inspired by the beauty of traditional ethnic jewelry. The vision is to create cool timeless jewelry with a unique flair for women who share a free-spirited, simple, yet elegant lifestyle. 

All KumKum designs are handmade in solid sterling silver carrying the KumKum stamp and 925 sterling silver guarantee. KumKum signature cocktail rings are studded with exquisite pearls and semi-precious stones, including rare bespoke fancy cut stones exclusively created for KumKum designs, making each one unique and personal.

Social responsibility is at the core of KumKum, we promote international labor, environmentalism and social policy in all areas to production. KumKum's state-of-the-art factory is government controlled for precious metals and complies with the international rules of Fair Trade.

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